market research and competitive analysis

Let your marketing research help you to reduce the uncertainty surrounding the decisions to be made.  Please use these public sources as your first and most accessible layer of material when conducting secondary market research about your customer or industry. 

Focus

General business statistics

​Consumer statistics

​Demographics

​Economic indicators

​Employment statistics

​Income statistics

​Statistics of specific industries

Goal

​Reference General business statistics Find statistics on industries, business conditions

​Gain info on potential customers, consumer markets

​Segment the population for targeting customers

​Know unemployment rates, loans granted and more

​Dig deeper into employment trends for your market

​Pay your employees fair rates based on earnings data

​Use a wealth of federal agency data on industries

Reference

​NAICS, USA.gov Statistics, Statistical Abstract of the United States, U.S. Census

​Consumer Credit Data, Consumer Product Safety

​American FactFinder, Bureau of Labor Statistics

​Consumer Price Index, Bureau of Economic Analysis

​Employment and Unemployment Statistics

​Earnings by Occupation and Education, Income Statistics

​NAICS, Statistics of U.S. Businesses